Empowerment
Schedule, batch, create a backlog, and stay consistent!
At the beginning of every month or moon cycle, pick 4 topics that align with what you're offering/selling. Write an outline for each topic. This can be done the evening before you go live or further ahead of time if that's your flow.
Plan a day to go live every single week and stick consistently to this schedule. Put it in your Google Calendar.
Sales is about redundancy. Never ever hesitate to repeat yourself.
The anatomy of a live video:
From your live, you’ll create 3 pieces of content:
Introduce yourself and position yourself as an authority
Discuss your topic and talking points
Engage with people watching
Inform people how to work with you, share your current offers, share your freebie to get people on your mailing list
Take the most powerful point(s) you discussed and create it into a Reel or two or three (either repurpose the video or re-record the quote simply or in a creative way with trending audio)
Take the most powerful quote(s) and turn it into a graphic with Canva
Download your live and use Descript to transcribe it and save the text for an email for your mailing list, a blog post, + future content for social media
Anything extra that you created, save in a backlog so that you have things to post when life happens (because it will).