Empowerment
I highly recommend using Canva to create graphics for your business, whether it be for social media, print promotion, or email. Once you get your branding dialed, you can input your brand guide into Canva so that it’s easy to keep everything you create on brand.
Even if you have a brand, I recommend filling out the brand guide so that if you ever hire someone else to make graphics for you, you can easily pass off this guide to them so they have clear guidelines.
If you don’t have a brand, use this as a rough draft or a place to collect things you want to encompass your brand. This board will be a great starting point.