Empowerment
Your free content is your opportunity to show others who you are.
What’s your personality? What’s your vibe?
The content and messaging you share should do the heavy lifting for you, so that when it’s time to sell your offers, people already know you. They’ve been invited into your world. They’ve experienced your energy. They already understand what you’re about.
There are five types of content:
ATTRACT
Be yourself, share your personality and your vibe.
Attraction content is what inspires people to follow you in the first place. This is where you share bold ideas, creative expression, and the pieces of yourself that stand out. Share your instigating thoughts, fashion, photos, art, poetry, and colors. You can be vulnerable and in your expertise at the same time.
TEACH
This is how it works.
Teaching content is about sharing small bites from inside your sessions, courses, and programs. This could be “do this/not that” content, step-by-step lists, signs and signals, or how-tos.
LEAD
Show that you have the answers.
Leader content positions you as the authority. It gives your audience a taste of how you serve your clients and reflects your unique methodology.
CONNECT
Share your humanness and build community.
To truly connect, people need to see you as human. Share behind the scenes of your life, daily moments, food, friends, even humor. This lets your audience relate to you and feel part of your world.
CALL TO ACTION
Share your offers.
CTA content is where you clearly show how people can work with you—through a course, class, session, or other service. This is your invitation for them to step into the next level with you.